Their first line of models represent the first generation of the Hallyu wave, and in an effort to keep up with the trends of the current wave, Lotte Duty-Free has added Kim Hyun Joong, 2PM, Jang Geun Suk, Hyun Bin, and others to expand their marketing potential.
While most brands hold two to three models, Lotte Duty-Free is unique in that it holds a whopping nine teams, with 16 models in total.
Director Kim Ju Nam of Lotte’s marketing team explained, “The reason we are signing on such mammoth stars is not simply for our sales. Lotte’s star marketing emphasizes the creation of new content. Our aim is to expand Korea’s tourism industry through enter’tour’ment marketing, a combination of the tourism industry and the entertainment industry.”
The new line of models will be singing the brand’s theme song, “So I’m Loving You.” Additionally, they will also be participating in a variety of different events such as fan meetings, star relays, and talk shows.
Source: allkpop
2 comments:
i like post of him this time he his so cute and handsome :) leader fighting and we always here love ya
I like this hairstyle much better than the first ones that came out with jan geun seuk.. Anyways, does anyone know how to vote for leader in Baeksang popularity awards for playful kiss or is it just for Korean people?
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