Another endorsement for Leader!!! And this time it's for Basic House fashion line. The company said they got Hyun Joong because "He has high popularity in all age group." No one can argue with that. Can't wait for next year to see photos of Leader sporting this new brand of clothes.



[News] Kim Hyun Joong endorsing costume brand, Flower boy war continue to ignite


Being the leader of group SS501 and also active as an actor, Kim Hyun Joong is selected as casual brand 'Basic House''s exclusive model.

Kim Hyun Joong is selected as the brand's spokesperson. In the next year, he will be representing the brand as the spokesperson and participate in their promotion activities. The public relation of the brand mentioned: "The reason we selected Kim Hyun Joong as the spokesperson is because he can used his personal charm to easily digest the latest fashion and also he has high popularity in all age group. This fit our branding strategy to increase exposure to all age group."

Before Kim Hyun Joong was selected, the spokesperson for this brand was Kang Dong Won, Hyun Bin and other male star. In another words, it is a battle field for beauty boy for the endorsement of this brand.

The new series of costume catalog taken with their spokesperson Kim Hyun Joong, will be released at the beginning in next year.

Credits: SS601 + (Chinese translation)julieann@hyunjoongchina.com + (English translation) SS501UFO.blogspot.com



[News] Kim Hyun Joong partner with Yun Eun Hye as Basichouse costume model

Group SS501's leader, 'flower boy' Kim Hyun Joong is choosen by casual costume brand Basichouse as their exclusive model.

Basic house, the leader in casual costumes, revealed in 18 December, Kim Hyun Joong, who is the leader of SS501 and good actor, is selected as their new model.

Kim Hyun Joong, together with Basic house lady model Yun Eun Hye will be presenting Basichouse as their exclusive spokespersons.

'Basic house' revealed that Kim Hyun Joong can easily digest the lastest fashion information. He has high popularity in all age group and fits 'Basic house' aspires to attract more cusumers from different age group. Therefore they selected Kim Hyun Joong.

The brand was previously endorsed by Kang Dong Won, Han Seon Jo, Park Tae Hwan, Hyun Bin and others. Kim Hyun Joong will inherit Basic house usual tradition of flower boy model style. Lady model Yun Eun Hye after partnering with Park Tae Hwan on 2008, welcome the 3rd partner Kim Hyun Joong who will show his unique male style.

Credits: Asiatoday + (Chinese translation)妃茵@TripleSTW.com + (English translation) SS501UFO.blogspot.com

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