This news was out last July 27, but I haven't posted it since at the time, it wasn't confirmed yet... But now that it's confirmed, it's safe to post. Read the 2nd piece of news to know who the new face of Tony Moly is. I was so used to seeing Leader in Tony Moly chains, but The Face Shop is undoubtedly a bigger brand. So, I guess it's for the best.

Kim Hyun Joong becomes Bae YongJoon-standard CF Model

Signs exclusive contract with The Face Shop

Singer cum actor Kim Hyun Joong became a Bae YongJoon-standard CF model.

According to beauty cosmetic industry, Kim Hyun Joong recently signed an exclusive contract with The Face Shop. The Face Shop mainly uses the cream of the crop Hallyu stars as their models. They have used big Hallyu stars such as Bae YongJoon, Kwon SangWoo, Jeon JiHyun, Go SoYoung, etc. Because of that, there is a lot of attention in the beauty cosmetic industry on Kim HyunJoong’s contract this time.

The Face Shop is a major low-mid priced cosmetic brand which recorded sales of 257.1 billion won last year, what is even more eye-catching is that their export business to Asia regions. With this contract, it is analyzed that Kim HyunJoong will confirm his position in Asia.

Because this CF contract is the first modeling/endorsement contract for Kim HyunJoong after his move to Bae YongJoon’s company Key East, it has gained attention. After it was known that Kim HyunJoong signed a 1 year exclusive contract for over 500 million won, a top-A-grade contract, all eyes and ears in the CF industry are on Kim HyunJoong. Kim HyunJoong will start his endorsement in Autumn-Winter, and will be making official announcement on his modeling/endorsement contract next month.

With Kim Hyun Joong signing contract with The Face Shop, many are curious if Bae YongJoon will be his partner in the CF. Even though Bae YongJoon’s endorsement contract has ended, depending on whether if there is a re-contract, he might be appearing in the CF with Kim Hyun Joong.

Kim Hyun Joong is currently in the midst of filming for MBC drama ‘Mischievous Kiss’.

Credits : + + (English Translation) xiaochu @


Brown Eyed Girls become new face models for Tony Moly after Kim Hyun Joong

On the 17th, it was revealed according to cosmetic brand Tony Moly personnel that female group Brown Eyed Girls has been selected to be their latest model.

A personnel revealed "Brown Eyed Girls is amongst the latest batch of representative beauty icons in female idol groups who could lead beauty trends, it's like whatever makeup you give them, they could portray it naturally, not just that, they also have clean and transparent-enough complexion, which is why we judged based on that and then decided to select them", revealing their reason for selection of new ambassador.

Prior to Tony Moly's release of new batch of Fall series product, it is scheduled that they will be shooting a TV CF with Brown Eyed Girls soon in end of August. Throughout the 200 chain outlets across the nation, products with Brown Eyed Girls imprinted on them would be on sale too.

Throughout this period of time, Tony Moly had been cooperating alongside Kim Hyun Joong who has now signed on to The Face Shop. Tony Moly revealed that "they are in midst of contacting a new male model to work with Brown eyed Girls. He is an actor who has a bright and clean image, as well as loving and adorable enough who has the potential to rise as the Hanryu star of the next generation".

Tony Moly had signed on with Kim Hyun Joong for the last 3 years as the main male model targetting towards female consumers. He is now the full-time model for The Face Shop.

Credits: + (English translation)


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